Rathskeller Restaurant Brand Refresh

Update to the visual branding and style of the Rathskeller, a popular  on-campus bar and restaurant at University of Miami

The Rathskeller, lovingly referred to as "The Rat", is a popular on-campus bar and restaurant and a center of student activity. In Spring of 2021 the restaurant came under new management and recognized a need to modernize to keep up with today's students. With a devoted alumni following and a new class of post COVID-19 lockdown students, this project offered the challenge of mixing old with new.

In this project I developed a new visual identity that offered a modern Miami style while keeping true to the original logo and tone of the Rat. I also worked with other team members on developing a language guide for the restaurant. This brand refresh went through several phases, and was ultimately approved by the restaurant's board before Fall of 2021. The restaurant still uses this new style today, with both UM Student Affairs Communications and Marketing and the rathskeller team creating new materials using my original assets.

I was also responsible for taking new food photography to showcase the revamped menu items that started in the Fall of 2021. These photos were used in promotional materials and to showcase menu items for targeted sales.